By: Mattel
Source: Business Wire
Date of Publication: April 29th, 2020
All net proceeds from the new collectible line, which includes action figures and Little People® Community Champions, will go to #FirstRespondersFirst. The Fisher-Price launch is the first of several from Mattel brands designed to support today’s heroes, with others launching in the coming weeks as part of the Company’s new “Play it Forward” platform focused on leveraging Mattel brands to give back to communities in times of need
